Professional Emergence and Boundary Work in the Italian Wine Industry: ‘Nella botte piccola c’è il vino buono’

We focus on the issue of field-level change by discussing the transformation of the Italian wine industry. Conceptually, apart from different strands of institutional thought, we make particular use of the sociology of professions and the concept of boundary objects in the social studies of science and technology. By applying network analysis, we show the emergence of a new field structure where experts, consultants, ratings and rankings increasingly shape the field. Professional winemakers are of outstanding importance here, as they spread their expert knowledge throughout the network and connect wineries and, ultimately, their products in a hitherto unknown way.

Marco Bottura, Raffaele Corrado, Bernard Forgues, and Vincenza Odorici. 2017. Professional emergence and boundary work in the Italian wine industry: ‘Nella botte piccola c’è il vino buono’, in Georg Krücken, Carmello Mazza, Renate E. Meyer, & Peter Walgenbach (Eds), New Themes in Institutional Analysis: Topics and Issues from European Research: 253–281. Cheltenham, UK: Elgar, first published July 14, 2017:

2017-10-13T09:32:41+00:00 By |

About the Author:

Bernard Forgues
Hello world. I'm a professor of organization theory here at emlyon, and I'm also the head of STORM, the research center in strategy and organization. My current research interests are mostly around materiality and institutions or, to put it differently, how technology impacts organizations, at a macro level. My research has appeared in the Academy of Management Journal, Human Resource Management, M@n@gement, Organization Science, Organization Studies, Socio-Economic Review, Strategic Organization, and other outlets.

After my PhD at Paris-Dauphine, I held positions at various French public universities and visiting positions at the Wharton School, CNRS, Copenhagen Business School and HEC Montréal. I am currently Vice-Chair for EGOS, and serving in the Editorial Boards of the Academy of Management Review, Organization Studies, and Strategic OrganizationI like books, jokes, Burgundy wines, being surrounded by smart people, music, and the Mediterranean.

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