Making Meaning from Multimodality: Embodied Communication in a Business Pitch Setting

[No abstract]

Reference:

Rowena Viney, Jean Clarke and Joep Cornelissen. 2017. Making Meaning from Multimodality: Embodied Communication in a Business Pitch Setting, in Catherine Cassell, Ann L. Cunliffe and Gina Grandy (Eds), The SAGE Handbook of Qualitative Business and Management Research Methods: Methods and Challenges, Vol. 2: 298-312: https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-qualitative-business-and-management-research-methods/book245704

2018-02-08T17:32:02+00:00 By |

About the Author:

Jean Clarke
Jean Clarke’s research explores how language and other cultural resources are used by entrepreneurs to create meaning and develop legitimacy. This includes non-verbal resources (body, dress, space) used as part of behavioral displays and interactions. She also has an interest in socially situated and embodied cognition in the entrepreneurial context.

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