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How can new players seeking to serve nonstandard worker categories (such as project-based workers) establish themselves into labour markets that are highly institutionalized? This paper explores the case of SMart, a Belgian community-based labour market intermediary that successfully developed solutions to better represent the interests of project-based workers and secure their discontinuous careers. Using an organizational legitimacy approach, we find that labour market entry and growth involve different types of boundary-crossing when addressing the needs of workers that do not fit into established categories. However, to justify boundary-crossing, the new player must complement its pragmatic work on delivering new services and tools with conceptual (cognitive) and structural (moral) legitimation work.
Reference:
Virginie Xhauflair, Benjamin Huybrechts and François Pichault. 2017. How Can New Players Establish Themselves in Highly Institutionalized Labour Markets? A Belgian Case Study in the Area of Project-Based Work, British Journal of Industrial Relations, first published 9 November 2017: http://onlinelibrary.wiley.com/doi/10.1111/bjir.12281/abstract
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