Assembling the market puzzle: Social movements, opportunity configurations, and market formation

About the Research

How do markets that address grand challenges emerge and grow? Many studies emphasize social movements as key contributors to such market formation efforts, while others privilege entrepreneurs, existing industry players, or the state. While these and other conditions constitute important pieces to the market formation ‘puzzle,’ little is known about how the pieces fit together. In this study, we treat market formation as a configurational phenomenon that rests on collective action by heterogeneous actors in diverse contexts. Using fuzzy-set Qualitative Comparative Analysis (fs-QCA), we identify three distinct paths to high adoption of solar photovoltaics across different European countries, each relying on a different combination of conditions. We discuss contributions to research on social movements and markets, and to the broader literature on collective action and market formation.

About Panikos Georgallis

Panikos Georgallis is an Associate Professor of Strategy at the Amsterdam Business School, University of Amsterdam (UvA). He holds a PhD in Strategic Management from HEC Paris. Panikos’ current research examines the development of moral markets, business-civil society interactions, and organizational responses to climate change. His earlier work is published in leading journals such as Administrative Science QuarterlyOrganization Science, and Journal of International Business Studies, among others. Panikos’ papers have received several best paper awards and finalist positions at AOM and other major conferences, and his research has been covered in practitioner and policy outlets (e.g. EU Research Journal, The Gulf Times, LSE Business Review). He is also a recipient of several grants, including the Strategy Research Foundation Dissertation Scholars Grant and the Dutch NWO Veni grant.

Date: Thursday 5 December, 2024

Time: 12:45-14:15 CEST

Venue: Room Roland Calori (B3), (Zoom link provided to registered attendees)

Should you want to attend, please register at https://forms.gle/rYxqPmw7cZsCrsHU8