Tao Wang

Tao Wang is an Associate Professor of Strategy at emlyon. He is interested in understanding the interactions between identity and action in the context of business and society, in particular how market identity emerges, changes, and sustains, and how organizations and audiences interact and shape such identity.

Current research projects focus on social evaluation in the hospitality industry, organizational and professional identity in creative industries, and firms’ nonmarket strategy in developing economies.

Prior to joining emlyon, he worked at a Japanese national university and a French business school.